Twitter Marketing tips 2019 – What you need to know.
Twitter is one of the most fascinating social media marketing channels of all-time. With features such as trends, twitter is a social media platform which is very effective in creating brand awareness. Regardless of the business, you are in, someone is looking for your business. This saying truly applies to twitter. It does not matter what topic you are interested in, there is always someone talking about it, and twitter makes it easy to join the conversation.
Unlike other social media channels, Twitter is a place where we all can express our feelings, emotions, and experiences in the least amount of words possible. The maximum tweet character on twitter is 280 with each tweet having a life span of about 10 – 15 minutes. Therefore making it the most demanding social media channel.
Due to this demand and pressure to keep up with trends, many companies think that twitter is not suitable for then. Hence they concentrate on other Social media channels and forget about this terrific gold mine.
Here are some pointers on how your business can benefit from using twitter.
1. Social listening
One of the common business trends is the shift toward social business practices. This means brands emulating human characters to build a human attachment to their customers. For us to understand each other communication is key, and the heart of communication is listening. Twitter is one of the best and most effective listening tools. This is because, customers go on twitter to express their frustrations, compliments, suggestions, and emotions towards anything, including your brand. This makes it very effective for companies to listen and engage with the right customers at the right time. You might be asking, so, How do I listen. Just to mention a few, I will give you two ways. First, search for hashtags relating to your business and you will probably find over 1000 tweets around that topic. With that, carefully analyze these tweets to find out what your customers are talking about. Another way is to just take keen of comments and mentions on your twitter account. This is purely free feedback that customers voluntarily give to you.
2. Customer Service
Did you know that customers expect you to respond to their online queries within nine hours? Twitter time is even shorter. You can establish your Twitter account as a channel just for customer service. A place where customers can air complains and get solutions fast. Keep in mind that happy customers equal to more business.
Modern marketing is more customer-focused. The attention is focused on customer satisfaction. For your business to enjoy social media benefits, you need to make your brand as human as possible. #socialmediamarketingKE pic.twitter.com/tFjQO1m2uH— Dijiturn Solutions (@dijiturn) August 16, 2019
3. Awareness and publicity
Twitter is one of the most effective social channels for driving brand awareness and publicity. With options like using influences and paid ads on twitter, a simple campaign can reach millions of people within a day or less. Features like retweets and mentions one engaging and likable tweet can reach many people.
4. Generate leads
Twitter I also very effective for leads generation. I know twitter is a fun place to be but it is also a goal mine for business. There may not be a better way to meet your customers than when they are searching for you or talking about your business. Paying for ads that are well executed and participating in relevant trends, companies can meet customers’ at the most convenient time.
Having known that you can start by creating a twitter account.
Tips on how to market on twitter.
· Have a twitter marketing strategy and a plan.
As cliché as it may sound, failing to plan is planning to fail. Your strategy should be based on creating, publishing, and distributing content for your audience, buyers and followers on twitter. It should answer questions such as what type of content to post? How many times to post? and what time should I post? And what is my budget for twitter marketing?
A good strategy should follow the following simple steps.
- Research about your buyer personas and audience behavior
- Create unique, likable and engaging content that is specific to your audience
- Organize a schedule for your posts
- Monitor your account
- Analyze your impact and results
· Keep up with trends.
This means staying on top of the chat during relevant trending topics. Moreover, to nail it on twitter you need to engage with the customer vat the prime time. That is when they are talking about your business or industry. You can also create your trends drive awareness for your brand.
· Advertise on twitter
Promoting your business on twitter will help you reach more people. You can either promote your business or promote a specific tweet, either way, the results will be amazing as long as targeting is done right. Twitter promotions will make your tweets easily discoverable by thousands of people, helping you increase your influence and following.
· Have a well-optimized and complete profile.
Your twitter profile is your face on twitter. When customers what to know about your business, your profile is their first stop. Make sure you have a full field profile and your core business is listed on the profile. In addition to that make sure that your profile and tweets are optimized for tweet searches. Moreover, customize and brand your Twitter profile with your logo, colors, and any other recognizable and memorable details you want to incorporate.
To wrap it up, for any strategy to work it must be implemented. As you create your twitter strategy, make sure that you follow through to the latter. If you are unable to manage and optimize your twitter account consider contracting an agency to help you out.
With the few twitter marketing tips, you can now get started on your journey to unrevealing the great benefits of using twitter.
Remember twitter is Fun, so enjoy building your twitter community.
If you have any comments or tips kindly feel free to share with us.
Thank you for reading!