This is a question that many entrepreneurs and managers ask, the answer to this question varies . This is because for companies that do not have the necessary resources to put up and manage a social media management
team, then outsourcing can be a wise move. Social media marketing agencies are made up of teams of creative people who have experience in handling social media, therefore hiring an agency to manage your social media pages can be more effective.
On the other side, if you have enough resources to hire and manage a social media team then having an in-house team can be a good move, this is because, with an in-house team, you have much control and hence the social media duty is not completely delegated out of your hand.
Many companies fear to hire agencies due to the lack of control when it comes to social media pages, however, in recent times the narrative has changed. No one knows your brand more that you do and this why, any social media agencies prefer working with the client than taking over the role.
Advantages of hiring a Social Media Marketing agency
Quality Service at a relatively cheap price; when you hire an agency, you get a team of professionals who have years of experience in handling social media pages, and social media crisis. Moreover, the team will mostly comprise social media specialists, graphic designers as well as content creators, who will all be working to take your social media presence to the next level. Comparing to having an inbuilt team, you would have to hire a social media specialist, a graphic designer, and a content creator or a social media strategist who would all need salaries. Hence making agencies cheaper.
Leverage on years of experience; social media agencies work with clients from vast industries. This gives them experience when it comes to dealing with the modern customer. They are experts in their specific areas. As the saying goes,
Time – Social media management is time-consuming and requires the mobilization of resources. As the management is looking for ways to bring more business, less time is given to social media. Hence forgetting its ability to transform your business. This builds a good brand image and helps in the development of loyal customers. If social media si well handled it can be a huge source of direct sales.
Agency or in-house ?
Contact the experts in Social Media Marketing today and start your journey to amazing online presence.