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Google advertising (P.P.C)
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Google advertising is your ultimate hack to getting more clients. Google is the largest search engine in the world before a customer makes a purchase, is the first step in the consideration stage is to ask google. With google ads, you are able to communicate with your target customers when searching for your services on the internet. This makes it convenient and effective.
Types of Google ads
- i. Search ads
- ii. Display ads
- iii. Shopping ads
- iv. Video ads
- v. App download ads
Why Google ads
- 1. Google ads let you reach customers what they are looking for your products and services online
- 2. Enable you to reach your local customers effectively – including a map with directions to your store or office
- 2. You are able to target to specific users with highly targeted keywords
- 4. Google is the world’s largest search network with over 2 billion users
- 5. Google ads allow you to follow your customers with remarketing campaigns
- 6. With google ads, you can measure results such as clicks and conversions
- 7. With google ads, you only pay for results
- 8. With google ads, you are in control of the budget
- 9. With google ads, your company is more visible and hence beats competitors
- 10. Best for driving consideration and brand awareness